Insight Communications has added a no-extra-charge level of interactive communications for Midwest high definition subscribers. The MSO's "QuickView" application provides a set of multi-screen mosaic channels that winnow down and present remotely controlled programming options for subscribers.
The options, in addition to breaking down programming by category, include one-click access to VoD content.
Elsewhere in the interactive space, Verizon has added what it calls "My Account," a customer support app that gives customers a breakdown of their monthly bills, expiration dates for Verizon promotions and a program called, "Share My Network" which rewards customer referrals.
IPTV: Promises made, promises unmet... still, consumers say they want interactive TV
Interactivity, social networking line up to save television