OTT video service platform Endavo Media has selected Internap's (NASDAQ:INAP) content delivery network to provide live and on-demand video streaming services for its clients worldwide, including telcos, broadcasters, content providers and ad agencies.
Endavo offers clients a Platform as a Service (PaaS) solution for acquisition, management, monetization and multi-screen distribution of digital media, including live and on-demand video, audio and pictures. The company, earlier this year, made a strategic decision to focus its business expansion in the Middle East and North Africa, choosing to shift its focus away from the U.S. telco market and Latin America.
That decision prompted it to evaluate its CDN needs. The company said it was looking for a CDN that was global, reliable and scalable.
"With the MENA region expected to be one of the fastest growing markets for broadband subscribers, IP traffic and OTT video consumption, we needed a CDN provider that aligned with our strategic business focus and was prepared to deliver maximum reliability and performance for our clients there," said Paul Hamm, Endavo's president and CEO.
The Interna agreement, Hamm said, allows it to provide its largest telco client in the MENA region, as well as its other OTT video platform clients globally, with a high level of performance and availability for video delivery services.
"The customer experience has become a critical battleground for organizations involved in online video delivery," said Laura Mayo, vice president of business development of CDN, at Internap. "With performance optimization at the core of our intelligent IT Infrastructure offering, including our CDN, Internap is the ideal partner for businesses seeking to deliver on the demanding expectations of customers and end users today."
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