International children's channel KidsCo adds VOD to Poland's TOYA

NBC Universal backed children's channel KidsCo is adding a video on demand component to its existing package on TOYA, one of Poland's largest TV operators.

KidsCo will continue to broadcast its range of family friendly programming including: Sonic Underground, The Beach Crew, The Future is Wild, as well as KidsCo original programming Boo & Me and Jass Time!, but also will be adding the VOD option in November.

"We are expanding our presence across Eastern Europe and Poland in particular will continue to be a focus for us," said Paul Robinson, CEO at KidsCo. KidsCo, which launched in 2007, is targeted at pre-schoolers, children aged 6-10 and families. It is a joint venture channel owned by NBC Universal, Corus Entertainment Inc. (Nelvana) and Cookie Jar Entertainment.

The company says its global distribution plan--launching linear, VOD, SVOD and IPTV channels--has already seen the channel rolling out to 92 territories throughout the world in 18 languages. KidsCo is available in Australia, France, Spain, Portugal, Germany, Belgium, Luxembourg, Russia, Hungary, Poland, Romania, Turkey, Slovenia, Ukraine, Moldova, Croatia, Macedonia, Greece, Cyprus, the Middle East, Hong Kong, Palau, Indonesia, Taiwan, Mongolia, Papua New Guinea, Cambodia, the Philippines, Singapore, Sri Lanka, South Korea, Thailand, Vietnam, South Africa, the Maldives and countries throughout Sub-Saharan Africa.

TOYA, meanwhile, is the fifth largest Polish cable operator and the largest with entirely Polish capital. It reaches more than 160,000 households in six Polish cities.

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