IP video's moneymaking potential

Sue Marek, FierceWirelessWe've seen a lot of momentum in the IP video space over the past few months as major players in the space race to stake their claim in this rapidly shifting area.  Programmers and distributors are forming alliances with each other and with device makers in the hope of finding the best avenue to the consumer.

This dramatic shift in IP video certainly makes it an interesting time to be a content owner as it provides many more opportunities to reach viewers and secure potential advertising revenue. 

But this shift also has a downside, as there is the risk that content owners may cannibalize the revenue that they already generate through their deals with traditional pay-TV providers.

The business models for IP video are in flux but that's what makes this industry so compelling. We'll be taking an in-depth look at various ways to monetize IP video and more at our FierceCable breakfast event, Profiting from IP Video, April 8 in Las Vegas. The event, which will be held in conjunction with the National Association of Broadcasters show, will take place at the [email protected] Registration starts at 7 a.m. and the panel begins at 7:30 a.m.

We'll hear from top experts in the field including Sherry Brennan, SVP, Distribution Strategy & Development at Fox Networks; Michael Wise, VP of Multiplatform Distribution Technologies at Turner Broadcasting; Richard Buchanan, VP Engineering & Operations at Comcast Wholesale; Jeff Allen, Head of Business & Corporate Development at Clearleap; and Denise MacDonell, VP, Product Management at This Technology.

You can register now at this link. We look forward to seeing you there.--Sue

Suggested Articles

Qualcomm is touting its role in completing the new Versatile Video Coding (VVC) standard for video compression.

Discovery, Inc. is launching OneGraph, a new ad product that will unify its audiences across all of its linear and digital platforms.

Quibi got some good news this week when it won a court decision against Eko.