It's Elemental: Multiscreen video growth helps company double customer base

The growing demand for multiscreen content delivery among multiplatform video programming distributors (MVPDs) has been very good for Elemental Technologies, which has seen its customer base double to 250 media franchises across nearly 40 countries in 2012. Additionally, the company said in a news release, year-over-year revenue "exceeded 200 percent."

The company's growth is tied to several factors that are somewhat unique to 2012. First, the market for smartphones and tablets, among other non-TV-based video devices, is expanding the demand for a company that offers multiscreen content delivery technology. Second, the Summer Olympics provided a great platform and reason to access content on multiple screens.

"By any measure, 2012 has been outstanding for Elemental--a gratifying endorsement of our sustainable growth strategy and best-in-class product line," said Elemental CEO and co-founder Sam Blackman in the news release.

Elemental, which opened new offices in Europe, APAC and Latin America, lists HBO, Comcast (Nasdaq: CMCSA) and ESPN among its leading customers and said it signed up BBC, Columbus Communications, Media Prima, NHK and Red Bee during the year. The goal of all those companies is to tap an OTT viewing market that IHS and Informa Research predict be worth between $34 billion and $37 billion by 2017.

For more:
- Elemental Technologies issued this press release

Related articles:
Managed IPTV, OTT to drive fixed broadband growth
Verizon: FiOS subscribers accessed Olympics app 3.5M times
NBC shatters TV and online video viewing records with 2012 Olympic Games

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