It's only business: AT&T, Cablevision hype commercial plays

Perhaps the economy is coming back. Both Cablevision Systems (NYSE: CVC) and AT&T (NYSE: T) apparently think so since both have rolled out service packages aimed at commercial, not residential customers, who would supposedly be amping up their business telecom packages.

Cablevision is chasing non-Optimum Business customers with a "no-risk promise" that gives new subscribers their money back if they are not completely satisfied with voice and high-speed data services after 30 days. The deal is "an extra incentive for businesses to experience all the benefits we offer," said Stephanie Anderson, Cablevision's marketing vice president-commercial services, in a news release.

On the other side of the competitive aisle, AT&T has started targeting small business customers with a bundle of services that includes U-Verse, where available, or DirecTV. Somehow, in a marketing campaign, AT&T said it is giving consumers the chance to purchase a quadruple play services bundle that includes wired and wireless voice, high-speed data and video entertainment. The video piece, the carrier notes, is "perfect for customer waiting areas or employee break rooms."

For more:
- see this news release
- and this story

Related articles:
CMA uses commercial services to offset video subscriber losses
The business of business: Cable's attention focused on commercial services
Comcast's plans for quad-play interoperability

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