Italy gets third IPTV player

Italian telco Wind is launching a new IPTV service next month, joining established IPTV service provider Fastweb and Telecom Italia's new Alice Home TV service on the market.  Prices for the new service are expected to be set at a discount as part of Winds strategy to grow market share and is likely to be bundled as a triple play offering telephony and high speed internet. Wind's Director General, Fabrizio Bona, earlier this year said Wind would not be a content producer but only a distributor. 

Wind's new IPTV service will launch with all of the Sky Italia channels, and is promising more channels later. Alcatel was selected by Wind Telecommunications, to deploy a turnkey, end-to-end triple play solution. The project has been valued at valued at approximately 80 million euros.  Subscribers will be offered a Motorola set-top box model, to be distributed exclusively in Italy, which includes a 160GB hard drive.

More Reports:
- Wind was going to launch its service earlier this year Story

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