Joost goes live with advertisers

Joost, the online video site developed by the makers of Skype and Kazaa, went live last week with 31 advertisers and programming from Viacom, CBS and others. Joost has been in beta for months, which meant existing users could invite a limited number of people to join. Now that the site is out of beta, existing users have unlimited invites. Joost claims to have 100 employees across Europe and the U.S., and says it's working with 20 media and brand advertising companies to develop marketing campaigns for its clients. Some of its advertisers include IBM, GM, L'Oreal, Warner Bros., Nokia and Vodafone.

For more on Joost:
- see this article from IT Pro

Suggested Articles

WarnerMedia has shifted its balance for commissioning content away from its cable networks and toward its streaming services like HBO Max.

Altice USA, which operates cable service across its Optimum and Suddenlink brands, is buying another small cable company to keep growing.

Future Today, a provider of ad-supported streaming channels, has set a distribution deal with Comcast’s Xfinity X1 and Flex platforms.