Pay TV operators are in danger of becoming extinct, a new study of pay-TV subscribers worldwide by KPMG suggests. Of 9,000 people surveyed in nine countries, many are classified as "digital multi-taskers" who use tablets and smartphones while simultaneously watching television. That, plus the growth of online video options as well as challenges from content providers, makes the traditional pay TV model risky. "Traditional media companies need to change or fail," wrote Paul Wissmann, partner and head of media and telecommunications for KPMG in the United States. "Media companies will have to make it clear now that they are meeting customer needs." Read more