CTAM President and CEO John Lansing is leaving the marketing group to take a job as CEO of the Broadcasting Board of Governors, an independent government agency that oversees all U.S. international news broadcasting. According to the BBG, Lansing will start his new role in September.
As the head of CTAM, Lansing oversaw the development of business strategies and marketing initiatives for cable operators. In particular, Lansing is credited with developing an industry-wide "TV everywhere" campaign to increase awareness and include TV commercials and social media.
Lansing joined CTAM in fall of 2013 replacing Char Beales, long-time CTAM CEO who retired. Prior to joining CTAM, Lansing was the president of Scripps Networks, where he ran HGTV, Food Network, DIY Network, Cooking Channel and Great American Country.
Anne Cowan, senior vice president of communications and marketing, will be acting CEO until a replacement is found.
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