Small- and medium-sized cable operators have a new option for adding an advanced, cost-effective IPTV offering that can be delivered across existing cable infrastructure. Conditional access software firm Latens and digital headend solutions provider GoBackTV have partnered on the offering that they say allows operators to expand their service portfolio and generate more revenue through advanced television services, while also providing an opportunity to reduce costs.
Cable operators, who lost a combined 711,000 subscribers in the second quarter due to a sagging economy, increased competition and a surge of cord-cutting by individuals looking to over-the-top solutions, are increasingly interested in IPTV services that could help them retain and gain new customers. The third quarter has also seen loses on the cable subscriber front, with Comcast reporting it had seen some 278,000 defections. IPTV, meanwhile, while currently just a fraction the size of the cable market, continues to see growth as consumers press for services like high quality digital broadcast content (SD and HD), television time-shifting, and video on demand, which the cable operator can now provide via IPTV over their existing cable infrastructure.
"This partnership demonstrates how a well-integrated, affordable solution meets the needs of cable operators, especially for smaller to medium-size operators," comments Rei Brockett, VP of Product Management and Marketing at GoBackTV. "They serve a smaller subscriber base, but face the same level of competition and need the same arsenal of features as the larger operators."
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