Putting to use the 4K capabilities of its premium set-tops, Layer3 TV announced that it will broadcast the upcoming June 24 Bellator NYC mixed martial arts matchup between Chael Sonnen and Wanderlei Silva in glorious UltraHD.
The pay-per-view event, taking place at New York’s Madison Square Garden, will cost Layer3 users $59.99 for the 4K version. Those willing to settle for HD will pay $49.99.
The PPV broadcast will include a countdown program as well as the actual fight card, starting at 9:00 p.m. EST. The event will be viewable on Layer3’s HD PPV channel No. 125, as well as a newly established PPV channel for 4K.
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“For mixed martial arts fans, Layer3 TV is a dream come true—they’re able to not only watch the fights, but able to feel as if they are actually cageside,” said Layer3 TV Chief Content Officer Lindsay Gardner, in a statement. “Layer3 TV keeps delighting customers by adding 4K content, whether it’s a full-time 4K channel or on demand 4K television series. Delivering Bellator’s biggest event ever 4k is a continuation of our commitment to deliver quality content.”
The announcement capped a busy week for the Denver-based pay-TV start-up, which cancelled a planned demonstration on Thursday at Washington, D.C.’s Consumer Technology Association Innovation House in the wake of House Majority Whip Steve Scalise’s shooting.
Also earlier this week, Layer3 said that former NBCUniversal Entertainment Chairman Jeff Gaspin has joined its content advisory board.