About 81 percent of U.S. households have a DVR, subscribe to Netflix or use an on-demand service from a pay-TV operator, according to a new Leichtman Research Group (LRG) report.
The research company's On-Demand TV XIV report, which is based on a survey of 1,214 U.S. households, gives an indicator of just how proliferate on-demand viewing has become overall.
According to LRG, 30 percent of U.S. homes use at least two of the aforementioned on-demand platforms, with 13 percent using all three.
The survey found that 57 percent of U.S. homes subscribe to one of the major SVOD services -- Netflix, Amazon Prime Video or Hulu.
"In 2005, 25 percent of cable subscribers had ever used VOD, 8 percent of all households had a DVR, and about 4 percent of households subscribed to Netflix's DVD-by-mail movie delivery service. These services have significantly evolved over the past decade," said Bruce Leichtman, president and principal analyst for Leichtman Research Group.
Leichtman also found that 37 percent of U.S. adults report streaming Netflix weekly compared to just 8 percent in 2010. Defying the notion that mobile is killing living-room video consumption, 83 percent say they stream Netflix on a TV set.
About 64 percent of U.S. adults report having a DVR, up from 45 percent in 2010. Among subscribers to telco-based MVPDs, 74 percent say they've used their operator's VOD service; that figure is 61 percent for cable subscribers. Among cable customers, 51 percent say they've used their operator's VOD service in the last month compared to just 34 percent in 2010.
- read this Leichtman Research press release
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