Lime serves up premium BBTV offering in Barbados

Cable & Wireless Communication's (CWC) Caribbean division, Lime, has rolled out a broadband TV (BBTV) pay service in Barbados.

Lime TV, as the service is called, delivers up to 130 channels and video-on-demand content to a set top box or connected device either in a subscriber's home or over a broadband connection.

In addition to an array of premium sports- and movie channels, including HBO and Max (formerly Cinemax), Lime offers basic service that includes the major U.S. networks ABC, CBS and NBC, sports channels such as ESPN, music channels, children's channels, news channels and lifestyle channels, including the Warner Bros. channel and BBC America.

"Our goal is to provide consumers with a pay TV product that is functionally superior to their current experience, delivers higher levels of service and is easy to use," said Chris Dehring, Lime's CMO. "The launch of Lime TV is an important step towards delivering entertainment services to all our customers. Pay TV is an important growth opportunity for us."

For more:
- see this release

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