According to a report from Borrell Associates, the local online video advertising sector had a $161 million market segment in 2006 and will more than double this year to $371 million. Borrell claims "long-form infomercials" instead of traditional 15-second and 30-second spots are driving most of the growth. The market should reach $5 billion by 2012, according to the report. At that time, online video advertising will make up more than one-third of all local online advertising.
For more on the Borrell report:
- see this write-up over at TVover.net