M-Go becomes first transactional VOD service to offer 4K programming in U.S.

M-Go has become the first transactional online-video provider to deliver 4K programming in the United States.

The Los Angeles-based video-streaming company, a joint venture of DreamWorks Animation and media-services provider Technicolor, is teaming up with Samsung to enable its subscribers to view 4K/Ultra HD content on Samsung 4K televisions.

Netflix and Amazon already offer 4K programming to their subscribers, but in a subscription video-on-demand model.

M-Go says its service will kick off with a "select number of titles," but it expects to have 100 movies and TV show episodes available in 4K by the end of 2014. The company says 4K titles will command a rental premium of $1-2 over HD titles; it will cost, on average, $3-5 more to buy 4K titles.

M-Go's 4K lineup will be viewable only across Samsung's line of 4K/Ultra HD-capable TV sets.

"We're excited to partner with M-Go to deliver our customers the purest UHD streaming experience," said Eric Anderson, VP of content and product solutions at Samsung Electronics America. "Samsung has a long history of technological innovation, and by working with M-Go, we will bring our customers an unparalleled viewing experience and provide customers more choice and access to UHD content at home."

"The image quality of M-Go 4K Ultra HD content delivered through Samsung's market-leading UHD TVs will truly impress viewers with unprecedented picture quality," said M-Go COO Christophe Louvion. "Our close collaboration with Samsung allows us to be first to deliver a best-in-class streaming experience for movie buffs and TV lovers on Samsung's new Ultra High Definition TVs."

M-Go's announcement follows the outlining of 4K plans by DirecTV last week during the satellite operator's third-quarter earnings call. DirecTV is also set to launch a limited 4K service in Q4 with Samsung.

For more:
- read this M-Go press release

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