Magid survey: 83 percent of U.S. consumers now stream TV

Online video streaming continues its major transgression into the consumer mainstream, with research firm Frank N. Magid Associates reporting that 83 percent of U.S. TV watchers now stream movies and TV shows, at least occasionally.

When Magid reported results from last year's version of its "New Living Room" study, only 74 percent of the 1,200 respondents said they stream media. In this year's study, 61 percent reported streaming on a weekly basis, versus 44 percent in 2013.

Nearly 90 percent of millennial-aged adults (18-34) said they stream video, with reports of regular weekly usage rising to 72 percent from 52 percent in one year.

Nearly 67 percent of respondents said they watch live TV during prime-time, which was flat with last year's study. During that same prime-time period, however, 45 percent of those surveyed say they stream video, up 2 percent year-over-year, while DVR usage dipped 7 points to 31 percent.

In the home, connected TVs are the top streaming device (62 percent of respondents report using them), versus personal computers and laptops (48 percent), tablets (28 percent) and smartphones (23 percent).

For more:
- read this CNET story
- read this Advanced Television story

Related links:
Studies: YouTube is the biggest online platform for linear TV, and cable beats broadcast
Broadcaster launches …wait for it…Aereo-like programming service for tablets
Study says online ad length, not screen size, matters most to consumers

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