Malaysia's Maxis inks 14 IPTV content deals

IPTV continues to percolate in Malaysia, where multiple companies are launching--or have launched--services to chase a lucrative audience of subscribers and a government that wants to see it happen.

The latest news is that Maxis Bhd has signed partnerships with 14 content providers to deliver on-demand movies and series in both high definition and 3D along with seven free-to-air channels.

The new partners include Radio Television Malaysia (RTM), Media Prima Bhd, Brilliant Pictures, Vision Plus Entertainment Sdn Bhd, Travel Channel International Limited and All Asia Multimedia Networks. The service is expected to launch for all Maxis Home Fiber Internet subscribers and 1.2 million high-speed broadband subscribers.

The signings show that Maxis is "playing an active role in supporting the government's initiative to advance the Malaysian creative content industry," Maxis Chairman Raja Tan Sri Arshad Raja Tun Uda said at the signing ceremony in Kuala Lumpur, according to The Business Times.

That ceremony also contained evidence of the government's interest as Information Communication and Culture Deputy Minister Datuk Joseph Salam Gandum, attended for Minister Datuk Seri Dr Rais Yatim and offered his congratulations via a keynoted address where he noted that "the industry has developed to a strong position where demand for local content is now bringing significant revenue to many local animation and film producers, with 'exportable quality' content worldwide."

For more:
 - see The Business Times story

Related article:
Malaysian broadband provider Vasseti eyes IPTV launch

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