Massive Interactive migrates into U.S. market

Massive Interactive is bringing its VOD, OTT and IPTV software and services business to North America in an effort to take part in what it sees as an expanding market for companies looking to deliver video content across multiple screens and devices.

As part of the move, the company, which has offices in London and Sydney, is opening a branch in New York City and has named Alexander Drosin its North American president.

Massive Interactive's goal to help service providers move video across the plethora of screens connected to the Internet is not without its challenges, said Ron Downey, Massive Interactive's chairman-CEO, in a press release.

"There is no silver bullet yet for multi-screen IPTV service delivery, but there are elegant and efficient solutions for large enterprises," said Downey. "Creating a functional, unique, cost-effective multi-device EPG, linear TV, VOD experience across a host of consumer-facing connected platforms requires a combination of deep TV and online video technology experience, continuous R&D and astute horizon analysis."

Massive Interactive, in the press release, touted a technology platform that it said "allows content owners, distributors and third-party developers to deliver a completely unified experience across multiple platforms and devices from a single core application."

Its client base and experience includes BBC coverage of the 2012 Summer Olympic Games as well as BBC News, weather and sports for TV Everywhere applications, the company added. Other international clients listed in the press release are BT (NYSE: BT), Sky Television, Telstra (ASX: TLS.AX), Channel 5 in the U.K. and Foxtel.

"The expansion underscores the rapid growth in the TV Everywhere industry landscape and highlights the needs of large video service providers to adopt proven enterprise solutions for the delivery of their consumer video services," the press release said.

For more:
- Massive Interactive issued this press release

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