Mediacom said it has completed its direct fiber connection to Netflix (NASDAQ: NFLX), offering its customers improved broadband performance for the top streaming video service.
The MSO said it began moving Netflix traffic over to its direct fiber connection in late July and completed the transition in September.
"Netflix is the world's most popular online television provider and accounts for over 35 percent of all U.S. Internet traffic during peak hours," said Mediacom's executive VP of operations John Pascarelli. "As the leading provider of broadband services in the markets we serve, Mediacom recognized the importance of delivering a consistently robust and reliable Netflix experience to our growing customer base."
He added, "Each month since initiating the changeover, our performance on the monthly Netflix ISP Speed Index has improved, and many of our competitors have fallen farther behind."
For Netflix's September ISP Speed Index, Mediacom moved up two spots to rank seventh overall in the ranking of the broadband suppliers with the fastest service, with its downstream speeds averaging 3.54 Mbps.
Like most small- and mid-sized cable companies, Mediacom has adopted a "if you can't beat them, join them" strategy in term of Netflix and has begun looking for ways to enable its customers to access the No. 1 subscription online video service.
For example, Mediacom video customers can access Netflix directly from the TiVo-powered interface on their set-tops.
- read this Mediacom press release
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