Mexican wireline telco Axtel will use navigation technology from A/V interactive specialist Mirada to bolster its newly launched IPTV service for subscribers in Mexico City, Guadalajara and Monterrey.
According to a story in Broadcast Engineering, the Axtel service combines IPTV broadcast, on-demand unicast (VOD and PVR) and interactive content along with access to over-the-air broadcast channels for Mexico's three largest cities.
The carrier already has a partnership with Ericsson (Nasdaq: ERIC) for the deployment, integration and management of its end-to-end TV platform and now has added Mirada's Navi content navigation tool to facilitate interactive navigational services.
"The launch of Axtel TV marks Axtel's first steps in the pay TV market and we are confident that with our investment in Mirada's novel hybrid services, Axtel will quickly become one of the leaders of the Mexican digital television market," Jenaro Martinez, Axtel's TV director, said in the magazine article. "Our customers can now access their favorite programs with an easy-to-use and intuitive user interface."
Axtel recently sold 883 wireless towers to American Tower and is using the IPTV platform to increase its revenues, the story added.
For more:
- Broadcast Engineering had this story
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