Microsoft (Nasdaq: MSFT) has added the ThinkAnalytics Recommendation Engine to its Mediaroom IPTV partner program in a move the two parties say will let Mediaroom customers "deliver robust recommendations" to bolster the "personalized TV experience."
According to a ThinkAnalytics news release, Mediaroom-powered TV services are offered by more than 40 operators worldwide and deliver services to more than eight million consumer households. This means there are about 16 million set-top boxes deployed throughout the Americas, EMEA and APAC via operator partners like AT&T (NYSE: T), Deutsche Telekom (XETRA: DTE.DE) and Telus (Toronto: T.TO).
More than 25 service providers, including Liberty Global (Nasdaq: LBTYA), BskyB, Virgin Media (Nasdaq: VMED), ITV and Telenet have deployed the ThinkAnalytics Recommendation Engine to more than 70 million licensed subscribers worldwide. The engine provides individualized recommendations for consumers through set-top boxes, the Web, tablets, mobile or e-mail from a centralized system. Service providers benefit from getting detailed insight into subscriber viewing patterns that can help customer acquisition, cross-sell and up-sell and even increase customer brand loyalty, the news release said.
"Our ability to build multiple profiles per set-top box allows us to have unique recommendations for each person in a household," said Peter Docherty, founder and CTO of ThinkAnalytics, in the news release. "Bringing together live TV metadata with set-top box viewing histories, combined with Mediaroom TV services, delivers very compelling and richer discovery and recommendations results for any video-enabled device."
- ThinkAnalytics issued this news release
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