Microsoft (again) edges closer to being a 'virtual cable operator'

Microsoft (Nasdaq: MSFT), which has seemingly forever nibbled around the edges of TV, has its chompers in place again, the rumor sphere says, with an Xbox service that would combine the Redmond giant's Mediaroom IPTV services and Xbox Live.

While always rumored, this entry into TV could happen as early as today, according to, which reported that "Microsoft is currently running some last-minute Hail Mary negotiations" and the company is "currently on PR lockdown."

Rumors have it that the software company is planning to be a "virtual cable operator" with services delivered monthly via the Xbox. The announcement, if it happens, could be the second TV service incursion this week as Microsoft's uber rival Apple (Nasdaq: AAPL) is expected to jump into the video pool with its iCloud offering.

For more:
- GamePro has this story

Related articles:
Microsoft's knocking on TV's door again
Rumor mill redux: Microsoft wants to deliver TV across Xbox Live network
Apple reportedly looking for films, TV shows to fill its iCloud

Suggested Articles

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

CBS is warning viewers that AT&T’s pay TV services including DirecTV, DirecTV Now and U-verse could lose CBS broadcast networks soon if a new agreement isn…

Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.