Microsoft pushes into TV ads with Navic buy

Meeting primarily with a telco audience at NXTcomm last week, Microsoft focused its efforts on demonstrating the capabilities of its Mediaroom TV platform and discussing its latest ecosystem partnerships. However, it should not go unmentioned that Microsoft also acquired interactive TV advertising technology firm Navic Networks last week. The Navic buy could have immediate implications for cable TV companies that use the digital set-top boxes on which Navic runs, and for Microsoft as the software giant goes toe-to-toe with Google.

For more:
- read this story at The Seattle Times

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