Microsoft announced that it is rolling out an advertising solution as part of the Mediaroom platform at the IBC 2008 event in Amsterdam, just underway today. The new Microsoft Mediaroom Advertising Platform allows IPTV providers to support targeted, interactive advertising that can be monitored and measured. The solution allows ad insertion into a range of content types, including linear TV, video on demand, third-party interactive applications and service provider-owned assets, such as the Electronic Programme Guide. It will be available next year to carriers using Mediaroom, according to IPTV News.
Targeted advertising has, of course, been a hot topic for some time, and vendors have been responding by lining up solutions of different kinds. BigBand Networks just announced a new personal media system that supports targeted ads.
- see this story at IPTV News
BigBand announced its system earlier this week
Microsoft announced new Mediaroom partners in June