Miso raises $4M from Google, Hearst; social TV provider eyes cable deals

Miso, the social TV platform provider that has deals with DirecTV (Nasdaq: DTV) and AT&T's (NYSE: T) U-verse TV, said it raised $4 million in financing from Khosla Ventures, Google Ventures (Nasdaq: GOOG) and Hearst Interactive Media. It's the second round of funding for Miso, which has raised $6 million to date.

CEO Somrat Niyogi said Miso is talking to several pay TV providers about crafting deals similar to the ones it has with AT&T and DirecTV. In September, Miso announced an agreement with DirecTV which allows subscribers with Miso's app for Apple's (Nasdaq: AAPL) iPhone to access content on the phones that is synchronized with any channel they watch on DirecTV. Miso can deliver bonus content during programs such as Showtime's Dexter to mobile devices, and it can also allow advertisers to deliver content to mobile phones and tablets.

Miso struck a similar agreement with AT&T for its U-verse TV service in October.

"We're talking to everybody," Niyogi said in an interview Wednesday, noting that he expects to announce deals with additional service providers during the next 12 to 18 months. "We want to interact with their services. We want to provide a platform they can tap into to improve their second-screen strategy," he added.

Miso faces competition in the social TV space from companies such as Yahoo's (Nasdaq: YHOO) IntoNow and GetGlue, which also has an agreement with AT&T's U-verse TV. It also faces competition from cable technology providers such as Motorola Mobility (NYSE: MMI) that are pitching white-label social TV platforms to service providers.

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