Mmm-mm bad! iAds success threatens TV advertising model

Service providers already paying big bills for advertising-supported programming must be concerned by the claims that Campbell's ads shown Apple's (Nasdaq: AAPL) mobile advertising iAds platform "outperformed" TV ads by leaps and bounds.

According to Nielsen, which conducted a five-week study of the iAds, consumers remembered the Campbell's brand five times more often than TV ad respondents and recalled the ad messaging three times more often, according to a study by Nielsen.

Campbell's was impressed--although perhaps not quite enough to yet buy into a full campaign. "This does show, in really traditional brand metric terms, that iAd really outperformed," said Jennifer Gordon, director of global advertising for Campbell's Soups. "I think the combination of our news (of reduced-sodium condensed soup) and the new platform was great synergy and got people to think differently about Campbell's."

For more:
- AdAge has this story

Related articles:
Apple's mobile ad market share surges as Google, Microsoft decline
Developer interest in iAd strong despite marketer concerns

Suggested Articles

Comcast/NBCUniversal is reportedly shifting around its management team ahead of the company’s high-profile launch of Peacock.

In recent years, a number of factors have shifted the video services landscape, including the introduction and explosive growth of OTT services.

Streaming TV services like AT&T TV Now (formerly DirecTV Now) could soon be considered “effective competition” for cable operators like Charter.