'MNF,' ESPN streaming live on the Internet starting Oct. 25

Fans of Monday Night Football--and in this case, the New York Giants or Dallas Cowboys--are in luck. ESPN will begin live streaming of its content to Internet-connected cowboys giants espndevices and mobile devices as early as Oct. 25, just in time for the game between the two NFC East rivals. The caveat? You need to be a subscriber to Time Warner Cable and its ESPN channel.

TWC and ESPN said there would be no additional cost for the service.

Analyst David Bank, of RBC Capital Markets, said the move was a direct reaction to cord cutting, and said it was "exactly what they need to be doing."

"This is the most logical cord-cutting defense they could take," he told Bloomberg.

Verizon FiOS subscribers also are in line to add ESPN-which is owned, along with ABC, by Walt Disney. Disney said the continued push to add online content in the form of a TV Everywhere play, works if it doesn't cannibalize existing content revenues, adding that it's obviously a point of interest with consumers.

"We believe that at the end of the day, the consumer is going to want portability, the consumer is going to want access on their own terms," CFO Jay Rasulo said last month at an investor conference. "We think they'll be willing to pay for that, because it delivers value."

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