Mobile TV still not fulfilling its potential

Mobile TV continues to be a source of excitement for the mobile industry, but the recent Mobile TV World Summit in London was a venue at which some firms involved in the mobile TV ecosystem vented their concerns about the success of the service thus far, according to Digital Broadcast.

This is not an IPTV issue, strictly speaking, but since mobile TV is one aspect of any major telco's push into the TV realm, it may offer some valuable lessons. One of those lessons, according to some of the London event, is that service providers need to simplify packaging and pricing of mobile TV. At least one speaker urged service providers to include mobile TV in flat-rate service plans, rather than charging an additional fee of up to $15 for the service (If you are a Verizon Wireless customer, you recognize that price tag).

For more:
- read this Digital Broadcast story at itp.net

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