Mobile video advertising revenue to hit $25B in five years, Strategy Analytics says

Viewers are spending more and more time watching video content on their smartphones and, with that increase, comes an expectation that mobile video advertising revenue will reach $25 billion in five years, according to Strategy Analytics.

"The strongest growth in mobile video revenue will come from advertising-funded content as advertisers look to catch up with the increasing quantity of video consumption," said Wei Shi, analyst, Wireless Media Strategies, for Strategy Analytics. "Advertising spending on mobile video will grow at a 28 percent CAGR in the next five years."

But as viewers continually lock eyes on smaller screens, it will be up to content providers to ensure the quality of experience on mobile devices approaches or matches that of bigger screens.

FierceOnlineVideo has the full report.

Suggested Articles

Altice USA is giving premium pay to its customer-interfacing employees during the coronavirus crisis, but not all cable technicians will qualify.

T-Mobile this week wrapped up the lengthy process of acquiring Sprint. With the deal done, the company may pick up where it left off on video.

The Hulu app is starting to roll out across the Comcast Xfinity X1 platform after last month showing up on the Xfinity Flex platform.