Viewers are spending more and more time watching video content on their smartphones and, with that increase, comes an expectation that mobile video advertising revenue will reach $25 billion in five years, according to Strategy Analytics.
"The strongest growth in mobile video revenue will come from advertising-funded content as advertisers look to catch up with the increasing quantity of video consumption," said Wei Shi, analyst, Wireless Media Strategies, for Strategy Analytics. "Advertising spending on mobile video will grow at a 28 percent CAGR in the next five years."
But as viewers continually lock eyes on smaller screens, it will be up to content providers to ensure the quality of experience on mobile devices approaches or matches that of bigger screens.
FierceOnlineVideo has the full report.