Movie madness: Magnolia puts VoD ahead of theaters

With an owner like Mark Cuban, it's not that surprising that Magnolia Pictures has made six films--albeit hardly future box office blockbusters--available via video on demand (VoD) 30 days before their theatrical release.

The films are being offered to the usual suspects: Amazon VoD, AT&T (NYSE: T) U-Verse, Charter Communications (Nasdaq: CHTR), Comcast (Nasdaq: CMCSA), Cox Communications, PlayStation 3 Store, Time Warner Cable (NYSE: TWC), Xbox 360 Marketplace, Vudu and Verizon (NYSE: VZ) FiOS TV. DirecTV (Nasdaq: DTV) and Dish Network (Nasdaq: DISH) can have the films a week before theaters and Cablevision Systems (NYSE: CVC) is being offered the flicks same-day-as-theater viewing.

Theater owners are already apoplectic about plans by DirecTV, Comcast and Vudu, among others, to offer $30 film rentals 60 days after theatrical release.

For more:
- Home Media Magazine has this story
- see Magnolia's website
- TV Predictions has this story

Related articles:
Dish, DirecTV plunge into VoD business as movie theaters balk
Premium VoD offerings priced too high, study says

Suggested Articles

YouTube TV’s price hike gives cable operators breathing room to run the next big TV race, which will be fought and won on the TV UX battleground.

Charter Communications said it will add five “Latino targeted TV networks” to its Spectrum TV lineup.

Among pay TV subscribers and broadband-only subscribers, YouTube and Netflix were among the favorite services featured in makeshift video bundles.