Nagra announced that it has begun allowing pay-TV operators to use its anyCast Connect client and OpenTV 5 connecter to offer Netflix (NASDAQ: NFLX) over their set-tops.
Nagra provides a complete Netflix set-top reference solution as part of its OpenTV 5 connectware. The application delivers pay-TV and SVOD content, both from a common interface and a single TV input. Pay-TV operators are expected to begin deploying the technology in early 2016.
Nagra and Netflix announced a partnership in January to provide an easy, quick solution for integrating Netflix into Nagra-enabled pay-TV platforms. Mediacom, Suddenlink and Atlantic Broadband are just a few of the mid-sized cable carriers that have moved to add Netflix to the user interfaces of their video services as MSOs look for ways to keep customers from migrating out of the pay-TV ecosystem while using SVOD.
"Pay-TV providers that add the Netflix app to their set-top boxes strengthen the video entertainment experience for their customers," said Scott Mirer, VP of device partner ecosystem at Netflix. "Many households subscribe to both Netflix and traditional pay-TV services, our programming gives customers easy access to a wide variety of complementary entertainment. NAGRA allows more pay-TV providers to expand their offer to include Netflix."
In addition, Netflix is adopting Nagra PRM as a Netflix-supported digital rights management technology. Niagara PRM is part of the anyCast Connect client, which supports both pay-TV and Netflix services as a single security client for set-tops and TVs.
"Through our relationship with Netflix we will enable our clients to provide a winning combination of great pay-TV services and the world's leading SVOD service so that their subscribers stay tuned in," said Holger Ippach, senior VP of middleware at Nagra.
For more:
- read this Nagra press release
- read this Broadband TV News story
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