NBC and CBS in lead to pay NFL $600M for Thursday Night Football, double last season's price

Controlling what is far and away TV's most popular live programming, the National Football League is driving a hard bargain in renewing broadcast rights for its Thursday Night Football package next season.

The Wall Street Journal confirms earlier reported plans to split up the package among multiple broadcasters and the NFL Network, rather than just offer the whole thing to one broadcaster, as it did with CBS the past few seasons. 

WSJ reports that CBS and NBC are in the lead to pay a combined $600 million for 10 Thursday night games this season. CBS paid only $300 million for eight Thursday night games this past fall.

You can read the full WSJ report here

Sponsored by Dell Technologies

Whitepaper: How to Elevate Your Content Delivery Workflows With Dell EMC PowerScale

Learn how Dell EMC PowerScale helps meet surging viewer demand while reducing costs with a single centralized platform for the ingest, processing, and delivery of the content your viewers love.