NBCU quits Google TV ad sales deal; Bloomberg seeks real estate

Perhaps it's just business as usual or perhaps it's a harbinger--tea leaves that could be read about how NBC Universal's future boss Comcast (Nasdaq: CMCSA) feels--but the big broadcast-entertainment conglomerate will no longer use Google's (Nasdaq: GOOG) TV ad sales unit to sell Internet ads for its cable channels. The deal's been in existence since 2008 with Google selling inventory for CNBC, MSNBC, Oxygen, SyFy, Chiller and Sleuth.

And speaking of Comcast's $30 billion or acquisition of NBCU, Bloomberg TV is now telling the FCC it thinks it should be guaranteed real estate in the vicinity of CNBC when the merger happens. Bloomberg execs made that point during a meeting with Joshua Cinelli, a media advisor on the staff of FCC Commissioner Michael Copps.

The group discussed the "reasonableness of requiring Comcast to ‘neighborhood' business news channels (specifically placing) business news channels on channels contiguous and adjacent to CNBC on each tier where CNBC is carried," reported Stephen Diaz Gavin, a Bloomberg exec who attended the meeting.

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