NCTA and Rep. Pallone back 'Ditch the Box' proposal; Amazon Prime now exclusive SVOD home for PBS Kids

More cable news from across the web:

> The NCTA has released more comments to the FCC regarding the agency's "Unlock the Box" proposal, noting that "sloganeering" does not make the plan lawful. Broadcasting & Cable story

> Rep. Frank Pallone (D-N.J.), ranking member of the House Energy and Commerce Committee, said he is encouraged by the recent pay-TV counter-proposal to the FCC set-top plan, as well as the agency's reaction to it. Multichannel News story

> Amazon Prime is now the exclusive SVOD home for PBS Kids programming. Press release

> Comcast has extended CEO Brian Roberts' contract until June 30, 2017, according to an FEC filing. Tweet

Telecom News

> AT&T is taking another swipe at Verizon's joint business data services proposal with Incompas, accusing its fellow Northeast telco brother of doublespeak. Article

Wireless News

> Verizon doubled down on its mobile video offering with today's launch of "The Runner," a reality series from Matt Damon and Ben Affleck. Article

European Wireless News

> Deutsche Telekom announced Claudia Nemat will head up a new board that the operator is establishing to focus on its convergent network, innovation and IT activities. Article

And finally… HTC will lead a $10 billion development fund for virtual reality technology. Yahoo Tech story