NCTA ditches 'cable' once and for all, rebrands itself as ‘The Internet and Television Association’

Michael Powell NCTA
NCTA CEO Michael Powell (Credit: NCTA)

The NCTA continued a major communications strategy to move away from the word “cable,” rebranding itself as “NCTA — the Internet & Television Association.”

The move comes two years after the erstwhile National Cable Telecommunications Association rebranded its Cable Show as INTX (the Internet and Television Expo). The lobbying group filed a trademark application for the brand "NCTA The Internet and Television Association" on Dec. 27, 2012, according to the U.S. Patent and Trademark Office.  

The group said the new brand reflects the fact that it’s no longer “defined by the silos of the past.”

“NCTA represents members that are building the world’s most powerful technology platform and creating the exciting content and services that entertain, inform and inspire consumers every day,” said group President Michael Powell, in a statement. “Modernizing our brand injects a new sense of excitement into our effort to represent an industry that is America’s largest and fastest home internet provider and the creator of the world’s best television content.”

The rebrand includes an updated website, as well as a short video plugging the strategy. 

“Just as our industry is witnessing an exciting transformation driven by technology and connectivity, NCTA’s brand must reflect the vibrancy and diversity of our members,” Powell added. “While our mission to drive the industry forward remains the same, our look now reflects a renewed proactive and energized spirit.”

The move comes 15 years after the group rebranded itself from its original moniker, “the National Cable Television Association.”

For more:
- read this NCTA press release

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