NCTA tries to rework cost calculation for rural broadband rollout; Roku builds its own ad network

 Cable industry news from across the Web:

> Roku has been quietly building its own ad network since the beginning of the year. Story

> Caught up in CNN's cuts of around 300 employees were production staffs for Crossfire, Unguarded and CNN Money with Christine Romans and Sanjay Gupta, M.D. Story

> Netflix revealed to investors Wednesday that 75 of its kids shows in the U.S. draw audiences of 2 million viewers per episode each. Story

> Google Fiber will roll out in the south and southeastern portions of Austin, Texas, starting in December. Story

> The NCTA says it recently met with FCC officials to suggest an alternative cost calculation for the buildout of rural broadband networks. Story

> Rick Kaplan will replace the retiring Jane Mago as executive VP and general counsel, legal and regulatory affairs for the National Association of Broadcasters. Story

And finally …  In a bit of an anomaly for streaming  devices, the PlayStation TV launched without a Netflix app. Story