NCTC names PeerApp preferred vendor for OTT content delivery

Caching platform PeerApp is the preferred vendor for independent cable operators to use to deliver OTT content to customers. The National Cable Television Cooperative said it selected PeerApp because it provides a solution that is both efficient and cost-effective.

The NCTA, which is hosting its Independent Cable Show this week in San Diego, said that it picks certain network technologies and recommends them to its members as a way of helping them identify and implement proven network technologies. According to Corey McCarthy, SVP business development at NCTC, many of the organization's members are already using the PeerApp UltraBand caching platform.

PeerApp's caching platform lets operators meet the demand for OTT video and multimedia content by bringing the content closer to the subscriber and delivering a high quality of experience, the company said.

Over-the-top video will be a key topic of discussion this week at the National Cable Television Cooperative. This year's convention features multiple sessions about over-the-top video, including one panel titled "Growth in High Quality Content for OTT Distribution: a New Opportunity for NCTC Members?"

For more:
-  see this press release

Related articles:
Cable operators embrace over-the-top video, but studios thwart Netflix, Hulu options
DirecTV pushing programmers for over-the-top video rights
Will Cox go over the top of fellow cable MSOs with FlareWatch?

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