Netflix, Amazon, Hulu drive 12.7% drop in live TV viewing in January, analyst says

Viewership of live TV declined 12.7 percent in January, said Nomura analyst Anthony DiClemente, who has become the latest media investment pundit to attribute such a drop to streaming subscription video on demand (SVOD) services.

Calling the ratings drop "one of the worst declines we have seen since we launched coverage of these companies," DiClemente's noted added that, "Netflix, Amazon Instant Video and Hulu continue to siphon viewers away from linear TV."

Viacom networks led all ratings droppers with a collective 23 percent decline, while Disney's channels--led by ESPN--dropped only around 7.5 percent.

DiClemente's conclusion jibes with notes sent in the fourth quarter by Bernstein analyst Todd Juenger. He also attributed an 8 percent drop across all cable networks for 2014 to streaming services.

For more:
- read this Nomura Research report (reg. req.)
- read this GigaOm story

Related links:
What audience fragmentation? Super Bowl averages 114.4M viewers, is most watched TV show ever
Competitive pressure from SVOD ends cable's 'Jersey Shore' salad days
ESPN nets record 33.4M viewers with College Football Championship
Cable viewing dropped 8% in prime demographic in 2014, Nielsen says

Suggested Articles

Comcast is calling on its cable brethren, Charter and Cox, for a new initiative called On Addressability focused on building a “sound, scalable and sustainable…

NCC Media and OpenAP are teaming up to allow national advertisers to use OpenAP’s audience segment definitions when buying across NCC Media’s linear, VOD and…

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…