Netflix (Nasdaq: NFLX) is turning viewers into cable cord cutters and unbearably popular Internet-connected TVs are spelling doom for cable set-top boxes, the initial onslaught of consumer electronics-based news suggests.
According to a consumer survey conducted by J.P. Morgan, Netflix is so potent and popular that 47 percent of all active users would consider dropping pay TV if they haven't already done so in a movement J.P. Morgan analyst Imran Khan calls a "consumer-driven Tsunami."
Of course there are plenty more options for those consumers to watch non-pay TV via their connected TVs. Rather than spelling doom for cable, though, NPD Group researchers believe that viewers want to "supplement what they already have from cable and satellite providers." They soon will be able to do this without set-tops, said Jim Barry, a media spokesman for the Consumer Electronics Industry because 2011 is the year the set-top dies, to be replaced by "things like Apple TV (Nasdaq: AAPL)...things like Netflix now built into devices like Roku and Boxee," he said.
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