Netflix outbids AMC, HBO for original programming

Signaling a serious move into a more traditional pay TV service model, Netflix (Nasdaq: NFLX) will reportedly launch a $100 million 26-episode original TV series, "House of Cards." To get the rights to do so, the over-the-top video purveyor outbid HBO and AMC, among others.

Original programming would transform Netflix from a purveyor-via rental and streaming-of other people's content ("reruns," as Comcast (Nasdaq: CMCSA) President-CEO Brian Roberts termed it)-into a pay TV channel similar to HBO which offers a mix of increasingly important original programming to complement its stable of uncut movies.

It could also provide the attraction Netflix will need to attract more subscribers into its base as it faces the inevitable increased programming fees coming up later this year and next.

For more:
- see this story

Related articles:
Britt: Streaming dulls Netflix's edge, while Time Warner Cable needs to sharpen video focus
Comcast's Roberts sees Netflix as a home for reruns
Netflix facing end of bargain prices for streamed content

Suggested Articles

NCTA-The Internet and Television Association is pointing to a new report that shows the cable industry had a $450 billion impact on the U.S. economy in 2018.

CBS is warning viewers that AT&T’s pay TV services including DirecTV, DirecTV Now and U-verse could lose CBS broadcast networks soon if a new agreement isn…

Ultimately, operators will need to begin now to adopt a new data-centric approach, knowing that changes may take years to accomplish.