Netflix preps Facebook integration for international markets

Netflix (Nasdaq: NFLX) took a wallop on Wall Street over its second quarter financial performance and perceptions about how its price hikes will affect growth, but the company continues to innovate.

During its earnings report, it announced that it will soon offer in-network integration with Facebook to its customers in Latin America and Canada. The cool feature will not be available in the U.S. due to a privacy protection policy here that began life more than 20 years ago when a newspaper published the video rental records of Supreme Court nominee Robert Bork. Congress may amend that policy, however, so U.S. customers may not need to wait too long.

Netflix appears to be surfing the wave of controversy created by its price hikes and moving on to stay ahead of the pack, a notion that will disappoint a cable TV industry that was hoping consumer revolt over price changes would stop the juggernaut in its path.

For more:
- check out this CNET blog post

Related articles:
Netflix's price hike has generated a lot of noise
Netflix may beat cable TV in Latin America

Suggested Articles

Cable One is purchasing a 45% minority stake in Mega Broadband, parent company of Vyve Broadband, for approximately $574.1 million in cash.

Aura at ironSource is releasing a new pay TV platform that combines consumer personalization, contextual advertising and mobile interactions.

Cable, satellite, and telecom pay TV providers should expect one of the worst years ever for cord cutting, according to eMarketer.