Netflix slices Canadian data rates to fight bandwidth limits

Netflix (Nasdaq: NFLX) has figured a way around bandwidth limits that threatened to kill its streaming video service before it even really got started in Canada. Neil Hunt, chief product officer for Netflix, blogged that the streaming provider will use "two-thirds less data on average, with minimal impact to video quality."

That "minimal impact" part could be a little tricky, Hunt admitted, since 30 hours of Netflix HD viewing in the past would consume 70 gigabytes of data and standard digital would have swallowed 30 gigabytes.

"While there is some lessening of picture quality with these new settings, the experience continues to be great," said Hunt. Netflix also provides a "manage video quality" page for users who want to restore the old picture quality-and possibly pay the price for consuming more bandwidth.

For more:
- see Netflix' blog

Related articles:
AT&T set to roll out Internet usage caps in May
Netflix rails against AT&T's proposed data cap plans
Canadian ISPs imposing data caps after CRTC wholesale ruling

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