New affiliate deal helps CBS All Access streaming service reach 55% of U.S. households

By inking deals with what it called "a number of affiliate partners" covering 56 markets nationwide, CBS has bulked up its CBS All Access video streaming service to 55 percent of U.S. households.

In addition to the deals with Dispatch, Graham Media, Gray, Hearst, Lilly Broadcasting, Meredith, Morgan Murphy, Morris Network, Neuhoff Media, Nexstar, Raycom and Withers, All Access also covers 14 owned-and-operated CBS stations.

"This is another key step in the company's long-standing strategy to grow our business in a way that complements our existing ecosystem," CBS President-CEO Leslie Moonves said in a press release. "Adding CBS affiliates to the mix will give viewers the opportunity to watch more CBS programming whenever they want on whichever device they choose."

Specific terms of the agreement, naturally, were not disclosed--but the company revealed that each affiliate partner will be part of a revenue-share agreement as well as Nielsen's live-viewership ratings service.

Those markets that don't have access to the live streaming offer do have access to almost 7,000 episodes on-demand via the CBS app, the broadcaster added.

For more:
- read this CBS release

Related articles:
CBS All Access launches Roku app
Moonves: CBS All Access has more subs than Sling TV
Report: CBS offering affiliates up to $1 a month per sub to participate in All Access

Suggested Articles

Altice USA is giving premium pay to its customer-interfacing employees during the coronavirus crisis, but not all cable technicians will qualify.

T-Mobile this week wrapped up the lengthy process of acquiring Sprint. With the deal done, the company may pick up where it left off on video.

The Hulu app is starting to roll out across the Comcast Xfinity X1 platform after last month showing up on the Xfinity Flex platform.