News Corp.'s James Murdoch describes path to paid online content

On the surface, News Corp. (Nasdaq: NWSA) CEO James Murdoch was talking about the media monster's newspaper business when he outlined how paid online content will evolve. Those into reading tea leaves, though, should probably get a message that this is also the company's vision for video entertainment, including its broadcast and cable channels.

"If you're going to monetize something, you should probably not give it away for free," Murdoch told the Monaco Media Forum. "We're happy to invest more in a product and happy to price it fairly and accept that fact that not everyone will consumer it. In our newspaper business, we're happy to have fewer customers who are more engaged."

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