News of Note—Altice One gets Cheddar, NBCU forges VR deal and more

News of note
(Pixabay)

> Cheddar, the business and tech news service focused on younger audiences, has added another major U.S. pay TV operator to its distribution list—Altice USA. Multichannel News story

> Almost 60% of the digital ad budgets of marketers are allocated to video, and more than half of buyers plan to increase digital and mobile video spending over the next year, according to a new study from the Interactive Ad Bureau. Multichannel News story

> NBCUniversal and Google have announced a partnership to produce virtual reality content based on shows from NBC’s broadcast network and various cable channels. FierceVideo story

> Akamai’s strong first-quarter results, highlighted by an 11% increase in overall revenues, earned the company the praise of multiple industry analysts. FierceVideo story