News of Note—Oath focused on addressable ads for Fios; StarzPlay launches in the U.K. and Germany

News of note
(Pixabay)

> Oath, the Verizon unit that contains Yahoo and AOL, said it has applied greater focus on delivering addressable, targeted advertising to the Fios TV footprint. Multichannel News article

> Starz is launching its StarzPlay OTT service on Amazon Prime Video Channels in the U.K. and Germany, where subscribers will get new shows on the same day as in the U.S. FierceVideo article

> E.W. Scripps today announced new multiyear affiliation agreements with ABC and CBS in several markets. FierceVideo article

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> A new survey from market research and consulting firm HarrisX found that 22% of Americans support a merger between Sprint and T-Mobile, while 59% said they needed more information to decide on the topic. FierceWireless article

> While some service providers are taking an Apple-like approach to virtualized networks and services, Verizon is firmly ensconced in the Android camp. FierceTelecom article

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