AMC's Breaking Bad broke best when it came to tweets recorded by Nielsen Social during the TV season from Sept. 1, 2013 to May 25, 2014.
According to a Nielsen press release, the Brian Cranston vehicle set a record for a single airing for its season finale on Sept. 29, 2013 with 51,000 Tweets mentioning co-star Aaron Paul and another 19,000 mentioning Cranston.
NBC's The Voice set the record for total tweets around a single airing when 1.92 million people tweeted about the May 13 show and 310,000 of them did so at 8:59 p.m., setting a record for top minute of TV-related Twitter activity. That broke the record set earlier in the year by the Super Bowl.
Proving its universal appeal, Twitter also gained the attention of fans of Nuestra Belleza Latina, a Univision show that set record levels with individuals tweeting an average of 8.3 times around each airing.
The Grammys, boosted by Ellen DeGeneres' self-tweet, attracted 13.8 million tweets about the rewards with DeGeneres' selfie retweeted 1.1 million times. Another big event, the Oscars, drew 1 billion Twitter TV impressions which meant, Nielsen said, that each of the 13.9 people in the Twitter audience saw 75 show-related Tweets on average.
Showing either the popularity of entertainment above politics--or conversely, the incursion of politics into entertainment--the Jan. 28 State of the Union TV event attracted 2.088 million Tweets to come in seventh place among the top 10 specials.
Not surprisingly, the Super Bowl dominated the audience for sports. Maybe a bit surprisingly, the Winter Olympics came in only sixth, behind more professional and college football and the 2014 NCAA Basketball Tournament final game.
- Nielsen has this press release
Nielsen: TV is still leading in viewership
Comcast partners with Nielsen to experiment with ads for on-demand content
OnCue's Huggers leaves Verizon after five months