Nielsen: Broadband homes without pay-TV up 155% since Oct. 2013

UPDATE: An earlier version of this post stated an incorrect percentage for the increase in broadband homes without video services. 

The number of U.S. homes with broadband service but lacking a pay-TV subscription spiked from about 1.1 million in October 2013 to 2.8 million at the end of third quarter.

The not-so-cheery news comes via Nielsen, which also found that consumption of live TV in Q3 dropped 4.4 percent year-over-year to just four hours and 32 minutes per day on average, as U.S. viewers continue to migrate to on-demand platforms.

Rebranding its quarterly "Cross Platform Report" into what it now calls its "Total Audience Report," Nielsen found that metrics for non-linear platforms were--not surprisingly--all way up.

Usage of subscription video on demand platforms like Netflix (NASDAQ: NFLX) was up 19 percent, with SVOD services now infiltrated into 40 percent of U.S. TV homes. Time spent using smart phones was up to one hour and 33 minutes a day compared to one hour and 10 minutes a year ago.

DVR usage, meanwhile, crept up to 30 minutes a day from 28 minutes.

Meanwhile, among the flurry of disruption-oriented news released Wednesday, Bernstein Research released data showing linear TV viewing by children during the week of Nov. 17-23--typically a big, cold-weather, holiday-oriented viewing period for kids--was down 12 percent.  

For more:
- read this Nielsen report
- read this Variety story
- read this Broadcasting & Cable story
- read this story from TheStreet

Related links:
Nielsen to begin measuring Netflix and Amazon viewership
Authenticated ad viewing up 368%, FreeWheel says
Juenger: SVOD leading cause of 4 percent fall TV ratings drop

Suggested Articles

Comcast is launching new controls for its X1 television service that will allow people with certain disabilities to operate their cable TV systems using their…

The service, which is owned by Viacom, said it launched today on X1. It was already available on Xfinity Flex, a streaming video platform service Comcast…

The U.S. streaming video market is on the cusp of big expansion – with players like Apple, Disney and WarnerMedia joining the fray – and it’s going to fuel…