NPD report solidifies online video's growing threat to pay-TV

NPD Group recently issued a report noting that subscribers to premium channels like HBO and Showtime were declining while subscriptions to SVOD (subscription video on demand) services like Netflix (Nasdaq: NFLX) and Amazon (Nasdaq: AMZN) Instant Video were growing. Although the premium channels reportedly disputed those findings, and NPD later clarified its study by saying that subscribers are either subscribing to more premium channels or adding more channels over time, it's clear that content providers are guarding their brands and that online video is becoming a huge threat to over-the-air and pay-TV services. Commentary. 

Suggested Articles

Blockgraph has partnered with TVSquared to provide omni-channel TV measurement and audience activation.

The CEOs of AT&T, Charter and Comcast this week presented varying visions for the future of pay TV at their respective companies.

Charter doesn’t think it needs its own video streaming box and believes its video app strategy and third-party agreements are enough.